Sprig CBD-Infused Sparkling Beverage Expands Distribution. Partners With Breakthru Beverage Group.
Breakthru to distribute Sprig in six U.S. States
Newport Beach, CA,October 05, 2021. Sprig, the delicious, refreshing CBD-infused sparkling beverage, announced that it has partnered with Breakthru Beverage Group to distribute Sprig in six U.S. states. As CBD beverages continue to grow in number and consumer appeal, Breakthru Beverage Group has expanded its portfolio with the addition of Sprig. Breakthru, one of the leading alcohol wholesalers in the United States, will distribute Sprig’s four flavors of CBD beverages in Arizona, Colorado, Florida, Illinois, Virginia and Connecticut through its CDI affiliate.
This comes on the heels of Breakthru’s entry into the CBD beverage space last month.
“We are committed to building a strong and diverse portfolio that includes innovative expansion opportunities like CBD beverages to meet evolving consumer demands,” says Drew Levinson, Breakthru Beverage Group VP, business development, emerging brands.
“As the most widely distributed CBD drink in the U.S., we see the partnership with Breakthru as a expansion opportunity with a team that is passionate about our brand,” says Josh Rosinsky, Sprig’s EVP of sales. “We were drawn to Breakthru’s reputation as brand builders, and they have shown excellent command of emerging categories. We felt they were the clear choice to support our goals for reaching a wider consumer audience.”
Breakthru will employ a route-to-market approach for CBD beverages centered around BREAKTHRU NOW, the company’s proprietary eCommerce solution, along with third party eCommerce partner Provi and the company’s customer service department.
Founded in 2015 in Newport Beach, California, Sprig makes delicious, refreshing, all-natural CBD-infused beverages. Sprig uses pure hemp CBD, sourced from sustainable U.S. farms. Sprig is produced at a USDA-certified facility with over 50 years of beverage canning experience. Each batch of Sprig is lab-tested to be certain it is free of impurities, and that it contains the amount of CBD stated on the label.
For more information, visit www.drinksprig.com.
About Breakthru Beverage Group:
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.